{"id":25401,"date":"2026-06-01T20:37:00","date_gmt":"2026-06-01T20:37:00","guid":{"rendered":"https:\/\/qualigrafo.ai\/?st-import=5703b44157b42b600703943e40791d1a"},"modified":"2026-09-11T10:03:20","modified_gmt":"2026-09-11T10:03:20","slug":"about","status":"publish","type":"page","link":"https:\/\/qualigrafo.ai\/en\/about\/","title":{"rendered":"Media Analysis"},"content":{"rendered":"<div data-spectra-id=\"spectra-cd0f3c68-root\"\tstyle=\"overflow: visible\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n\n\n\n\n\t<h2 data-spectra-id=\"spectra-cd0f3c68-heading\" style=\"--spectra-text-color: ast-global-color-1\" class=\"has-text-color has-link-color spectra-text-color wp-elements-118cf979c1adedfaefbf6b74872b6cd5 wp-block-spectra-content has-ast-global-color-1-color\">\n\t\tDiscourse Analysis, Media, and Social Networks\t<\/h2>\n\n\n\t<p data-spectra-id=\"spectra-cd0f3c68-desc\" class=\"wp-block-spectra-content\">\n\t\tAt Qualigrafo, we analyze how public discourses are constructed, how information circulates, and what relational dynamics emerge between the media, social networks, organizations, and digital communities.\t<\/p>\n\n<\/div>\n\n\n<div data-spectra-id=\"867dff53\" data-aos-delay=\"0\" data-aos-duration=\"400\" data-aos-easing=\"ease\" data-aos-once=\"true\" data-aos=\"slide-up\"\tstyle=\"overflow: visible;--spectra-overlay-opacity: 1\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow spectra-dim-ratio wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n<div data-spectra-id=\"spectra-mlupa6sv-iqpca3\" data-aos-delay=\"0\" data-aos-duration=\"400\" data-aos-easing=\"ease\" data-aos-once=\"true\" data-aos=\"zoom-in-up\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"spectra-mq6g0014-hxx9vf\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"spectra-info-12ce2c3a-root\" style=\"overflow: visible;--spectra-box-shadow: 0px 15px 30px 5px #0000000f\" class=\"spectra-overlay-color spectra-overflow spectra-box-shadow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<h3 data-spectra-id=\"spectra-info-12ce2c3a-title\" class=\"wp-block-spectra-content\">\n\t\tTo transform large volumes of information into strategic knowledge, we combine:\t<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web scraping and media and social media monitoring,<\/li>\n\n\n\n<li>Discourse analysis,<\/li>\n\n\n\n<li>Social media analysis,<\/li>\n\n\n\n<li>Relational intelligence,<\/li>\n\n\n\n<li>AI-assisted analysis<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq6g001b-bpxxr2\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\n<figure data-spectra-id=\"spectra-mq6g09qp-s4jckg\" class=\"wp-block-image size-large\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1024x544.jpg\" alt=\"conny schneider xutjz7ud7pi unsplash\" class=\"wp-image-27513\"  title=\"Media Analysis\" srcset=\"https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1024x544.jpg 1024w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/conny-schneider-xuTJZ7uD7PI-unsplash-1-300x159.jpg 300w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/conny-schneider-xuTJZ7uD7PI-unsplash-1-768x408.jpg 768w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/conny-schneider-xuTJZ7uD7PI-unsplash-1-1536x815.jpg 1536w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/conny-schneider-xuTJZ7uD7PI-unsplash-1-2048x1087.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div data-spectra-id=\"dba3111d\"\tstyle=\"overflow: visible;--spectra-overlay-opacity: 1\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow spectra-dim-ratio wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n<div data-spectra-id=\"spectra-mq6fizkh-92m2xh\" data-aos-delay=\"0\" data-aos-duration=\"400\" data-aos-easing=\"ease\" data-aos-once=\"true\" data-aos=\"slide-left\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n<div data-spectra-id=\"spectra-mq6fj65t-rnwaqn\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\n<figure data-spectra-id=\"spectra-mq6g8utc-wwo568\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/alina-grubnyak-ZiQkhI7417A-unsplash-1024x683.jpg\" alt=\"alina grubnyak ziqkhi7417a unsplash\" class=\"wp-image-27514\"  title=\"Media Analysis\" srcset=\"https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/alina-grubnyak-ZiQkhI7417A-unsplash-1024x683.jpg 1024w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/alina-grubnyak-ZiQkhI7417A-unsplash-300x200.jpg 300w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/alina-grubnyak-ZiQkhI7417A-unsplash-768x512.jpg 768w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/alina-grubnyak-ZiQkhI7417A-unsplash-1536x1024.jpg 1536w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/alina-grubnyak-ZiQkhI7417A-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq6fj65z-mdg6k4\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<h4 data-spectra-id=\"spectra-mq6ftiry-ec9z8y\" style=\"--spectra-text-color: ast-global-color-1\" class=\"has-text-color has-link-color spectra-text-color wp-elements-ce2af927f2faa4068fe698c15acd8bdd wp-block-spectra-content has-ast-global-color-1-color\">\n\t\tWe analyze how discourses circulate in the media, social networks, and digital environments to understand who drives them, how they are spread, and what impact they generate. \t<\/h4>\n\n\n\t<p data-spectra-id=\"spectra-ff539dd0-b306-4539-b42e-23ca4e1e2033\" class=\"wp-block-spectra-content\">\n\t\tOur methodology combines media monitoring, network analysis, and discourse analysis to identify key actors, communities, influence dynamics, and reputation-building processes.\t<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq6g6pkr-kmawy8\"\tstyle=\"overflow: visible\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n\t<h4 data-spectra-id=\"spectra-mq6g6vkm-3ohniv\" style=\"--spectra-text-color: ast-global-color-5;--spectra-background-color: ast-global-color-1\" class=\"has-background has-text-color has-link-color spectra-text-color spectra-background-color wp-elements-03d94e3a55542934e4fbcaf6ea9b1ea2 wp-block-spectra-content has-ast-global-color-5-color has-ast-global-color-1-background-color\">\n\t\tWe work in areas such as institutional communication, public health, innovation, social research, political analysis, and digital reputation. Through conversational maps and interaction networks, we offer a strategic view of complex communication ecosystems and their evolution over time.\t<\/h4>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ai_generated_summary":"","wpai_meta_description":"","footnotes":""},"class_list":["post-25401","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/qualigrafo.ai\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/pages\/25401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/comments?post=25401"}],"version-history":[{"count":17,"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/pages\/25401\/revisions"}],"predecessor-version":[{"id":27598,"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/pages\/25401\/revisions\/27598"}],"wp:attachment":[{"href":"https:\/\/qualigrafo.ai\/en\/wp-json\/wp\/v2\/media?parent=25401"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}