{"id":25403,"date":"2026-06-01T20:37:00","date_gmt":"2026-06-01T20:37:00","guid":{"rendered":"https:\/\/qualigrafo.ai\/?st-import=4e37e97681edc71f1b6080f400e637f6"},"modified":"2026-09-11T10:03:22","modified_gmt":"2026-09-11T10:03:22","slug":"all-courses","status":"publish","type":"page","link":"https:\/\/qualigrafo.ai\/en\/all-courses\/","title":{"rendered":"AI-assisted research techniques"},"content":{"rendered":"<div data-spectra-id=\"spectra-mq6gy46n-ulagpd\"\tstyle=\"overflow: visible\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n<div data-spectra-id=\"spectra-mq6gyb4f-86kuj4\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-a6fd767a6120ae1118af7f011d8eca4f wp-block-paragraph\" style=\"font-size:45px\">         <strong>AI-assisted research techniques<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">At Qualigrafo, we develop market research aimed at product and service innovation, brand analysis, and the design of communication strategies based on advanced qualitative research and AI-assisted intelligence.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mlurvmat-yn6oxe\" data-aos-delay=\"0\" data-aos-duration=\"400\" data-aos-easing=\"ease\" data-aos-once=\"true\" data-aos=\"slide-up\"\tstyle=\"overflow: visible\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n<div data-spectra-id=\"spectra-mq9c2365-rze4kn\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\n<p class=\"wp-block-paragraph\">Our methodology integrates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus groups and interviews<\/li>\n\n\n\n<li>Discourse analysis<\/li>\n\n\n\n<li>AI-assisted semiotic analysis<\/li>\n\n\n\n<li>Social listening and digital scraping<\/li>\n\n\n\n<li>Image analysis and visual content<\/li>\n\n\n\n<li>Perception and positioning analysis<\/li>\n\n\n\n<li>Monitoring of emerging trends<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq9c236a-59z24f\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\n<figure data-spectra-id=\"spectra-mq514sb5-uhuvhm\" class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg\" alt=\"marvin meyer syto3xs06fu unsplash\" class=\"wp-image-27469\"  title=\"AI-assisted research techniques\" srcset=\"https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg 1024w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/marvin-meyer-SYTO3xs06fU-unsplash-768x512.jpg 768w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/marvin-meyer-SYTO3xs06fU-unsplash-1536x1024.jpg 1536w, https:\/\/qualigrafo.ai\/wp-content\/uploads\/2026\/06\/marvin-meyer-SYTO3xs06fU-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51dy2p-mo4voe\"\tstyle=\"overflow: visible;--spectra-text-color: ast-global-color-1;--spectra-background-color-hover: var(--ast-global-color-4)\" class=\"spectra-is-root-container alignwide spectra-overlay-color spectra-overflow spectra-text-color spectra-background-color-hover wp-elements-3008def6110a3480cfbcbba64bbaff52 wp-block-spectra-container has-text-color has-ast-global-color-1-color\" data-orientation=\"vertical\"\t>\n\t\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-ad9b1c1ef0556373ea627a9fae7c3eed wp-block-paragraph\">                                    <strong>This allows us to work on:<\/strong><\/p>\n\n\n<div data-spectra-id=\"spectra-mq51ecel-bldln9\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mq51ehbe-cs6pbg\" class=\"wp-block-spectra-content\">\n\t\tInnovation and Validation of new products\t<\/p>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51eceq-313pp8\" style=\"overflow: visible;--spectra-box-shadow: 0px 0px 0px 0px #abb8c3\" class=\"spectra-overlay-color spectra-overflow spectra-box-shadow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mq51eyns-vavvaw\" class=\"wp-block-spectra-content\">\n\t\tDesign and Evaluation of Services\t<\/p>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51ecev-hnhy42\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mq51f598-g6mrgl\" class=\"wp-block-spectra-content\">\n\t\tBranding and Positioning\t<\/p>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51ecf0-s9iyka\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mq51fffz-3mbxe4\" class=\"wp-block-spectra-content\">\n\t\tCustomer experience\t<\/p>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51ecf6-6wkn7p\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mq51fk9o-soi5ef\" class=\"wp-block-spectra-content\">\n\t\tCultural and digital trends\t<\/p>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51ecfb-dj04b4\" style=\"overflow: visible\" class=\"spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\">\n\t\n\t<p data-spectra-id=\"spectra-mq51fsgv-569ze3\" class=\"wp-block-spectra-content\">\n\t\tCommunication strategies\t<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div data-spectra-id=\"spectra-mq51ouie-rb3vgy\"\tstyle=\"overflow: visible\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n\t<h3 data-spectra-id=\"spectra-mq51p3cu-fz8u1w\" data-aos-delay=\"0\" data-aos-duration=\"400\" data-aos-easing=\"ease\" data-aos-once=\"true\" data-aos=\"zoom-in\" style=\"--spectra-text-color: ast-global-color-0\" class=\"has-text-color has-link-color spectra-text-color wp-elements-ed465f8fa9e84fd20e98904cf55b952c wp-block-spectra-content has-ast-global-color-0-color\">\n\t\tOur platform enables the development of research projects in an integrated manner, combining artificial intelligence and expert human supervision to analyze discourse, images, conversations, and trends within a single collaborative work environment.\t<\/h3>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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