Discourse Analysis, Media, and Social Networks

At Qualigrafo, we analyze how public discourses are constructed, how information circulates, and what relational dynamics emerge between the media, social networks, organizations, and digital communities.

To transform large volumes of information into strategic knowledge, we combine:

  • Web scraping and media and social media monitoring,
  • Discourse analysis,
  • Social media analysis,
  • Relational intelligence,
  • AI-assisted analysis
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We analyze how discourses circulate in the media, social networks, and digital environments to understand who drives them, how they are spread, and what impact they generate.

Our methodology combines media monitoring, network analysis, and discourse analysis to identify key actors, communities, influence dynamics, and reputation-building processes.

We work in areas such as institutional communication, public health, innovation, social research, political analysis, and digital reputation. Through conversational maps and interaction networks, we offer a strategic view of complex communication ecosystems and their evolution over time.