AI-assisted research techniques
At Qualigrafo, we develop market research aimed at product and service innovation, brand analysis, and the design of communication strategies based on advanced qualitative research and AI-assisted intelligence.
Our methodology integrates:
- Focus groups and interviews
- Discourse analysis
- AI-assisted semiotic analysis
- Social listening and digital scraping
- Image analysis and visual content
- Perception and positioning analysis
- Monitoring of emerging trends
This allows us to work on:
Innovation and Validation of new products
Design and Evaluation of Services
Branding and Positioning
Customer experience
Cultural and digital trends
Communication strategies